Privacy Policy

last updated: 11/29/2025

1. Introduction

Welcome to THE PETAL EXCHANGE, LLC (“Company”, “we”, “us”, or “our”).

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you:

  • visit our websites at https://www.petalexchange.com (the “Site”),

  • use our products and services (the “Services”), and

  • sign up to receive SMS or MMS text messages from us (our “Messaging Program”).

By using our Site, Services, or participating in our Messaging Program, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our Site, Services, or Messaging Program.

If you are located in certain jurisdictions (such as the European Economic Area, the United Kingdom, or California), additional rights may apply; see Section 11 (Your Privacy Rights).

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide Directly

  • Contact details: name, email address, phone number, mailing address.

  • Account information: username, password, profile information.

  • Transaction information: purchase history, billing address, partial payment details (payment card data is typically handled directly by our payment processors).

  • Communications: information contained in emails, forms, survey responses, customer support requests, and other communications with us.

  • User-generated content: content you submit or upload, such as reviews, comments, or messages.

2.2 SMS / Messaging Information

If you opt in to our Messaging Program, we may collect:

  • Your mobile phone number.

  • Your name and other details you provide when opting in.

  • Message content you send to us.

  • Technical and interaction data relating to messages (e.g., date and time sent, delivery status, whether you opened or clicked links in messages).

2.3 Automatically Collected Information

When you use the Site or Services, we may automatically collect:

  • Device and usage data: IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, links clicked, and time spent on pages.

  • Cookies and similar technologies: small data files stored on your device to remember preferences, analyze usage, and support features such as authentication and analytics.

You can control cookies through your browser settings, but disabling cookies may limit certain features of the Site.

2.4 Information from Third Parties

We may receive information from:

  • Payment processors (e.g., confirmation of payment).

  • Marketing and analytics providers.

  • Business partners, service providers, or publicly available sources.

3. How We Use Your Information

We use your information for the following purposes:

  1. To provide and operate the Site and Services, including processing orders, delivering products and services, responding to inquiries, and providing customer support.

  2. To operate our Messaging Program, including sending you transactional and marketing messages consistent with your consent and applicable law.

  3. To personalize your experience, such as remembering your preferences and tailoring content, offers, and recommendations.

  4. To conduct analytics and improve our offerings, such as monitoring usage, troubleshooting, and developing new features and services.

  5. For marketing and promotional purposes, including email and SMS marketing (where permitted and with the appropriate consents).

  6. To maintain security and prevent abuse, such as detecting fraud, spam, or other malicious activity.

  7. To comply with legal obligations, including responding to lawful requests from public authorities.

  8. For other purposes with your consent, which we will describe at the time we collect your information.

4. Our SMS / Messaging Program

4.1 Enrollment and Consent

By providing your mobile phone number and opting in (for example, via online form, keyword text, point-of-sale, or checkbox), you consent to receive SMS or MMS messages from THE PETAL EXCHANGE, LLC at the number you provide. These may include:

  • Transactional messages (e.g., order confirmations, reminders, account notifications).

  • Marketing messages (e.g., promotions, new product announcements, special offers), if you have consented to marketing texts.

Your consent to receive SMS messages is not a condition of purchasing any goods or services, unless explicitly stated.

4.2 Message Frequency

Message frequency may vary (for example, “up to [X] messages per week”) depending on your interactions and the specific campaign.

4.3 Opt-Out Instructions

You can opt out of marketing texts at any time by:

  • Replying STOP to any message you receive from us, or

  • Contacting us using the information in Section 13 (Contact Us) and asking us to remove your number from marketing texts.

After you opt out, you may still receive transactional or service messages where permitted by law (for example, regarding your orders or account).

4.4 Help & Support

If you need help regarding our Messaging Program, reply HELP to any of our messages or contact us at maggie@petalexchange.com.

4.5 Carrier Disclaimers and Charges

Message and data rates may apply, depending on your wireless plan. Carriers are not liable for delayed or undelivered messages.

4.6 Use and Sharing of SMS-Collected Information

We use phone numbers and related SMS data only to administer our Messaging Program, provide the Services, and comply with legal obligations. We do not sell your phone number or share information collected solely through the Messaging Program with third parties or affiliates for their own marketing or promotional purposes. We may share limited information with our service providers who help deliver our SMS services (such as messaging platforms and carriers) under appropriate safeguards (see Section 5).

5. How We Share Your Information

We may share your information as follows:

  1. Service Providers and Vendors
    With third-party companies that perform services on our behalf (e.g., hosting, analytics, payment processing, messaging platforms, email providers, customer support tools). These providers are authorized to use your information only as necessary to provide services to us.

  2. Business Transfers
    In connection with a merger, acquisition, reorganization, sale of assets, financing, or similar event, your information may be transferred as part of the transaction, where permitted by law.

  3. Legal and Safety Obligations
    Where required by law or in good faith belief that such action is necessary to:

    • comply with legal obligations or respond to lawful requests;

    • protect and defend our rights, property, or safety, or that of our users or the public;

    • detect, prevent, or address fraud, security, or technical issues.

  4. With Your Consent
    With third parties when you have given us permission to do so.

We do not sell your personal information.

6. Data Retention

We retain personal information for as long as reasonably necessary to:

  • provide the Services or operate our Messaging Program,

  • satisfy the purposes described in this Privacy Policy,

  • comply with our legal and contractual obligations, and

  • resolve disputes and enforce our agreements.

Retention periods may vary depending on the nature of the data and legal requirements.

7. Data Security

We implement reasonable technical and organizational measures designed to protect your information from loss, misuse, unauthorized access, disclosure, alteration, and destruction.

No system is completely secure, and we cannot guarantee absolute security of your data. You are responsible for keeping your account credentials confidential and for all activity under your account.

8. Children’s Privacy

Our Site, Services, and Messaging Program are not directed to children under the age of 13, and we do not knowingly collect personal information from children.

If you believe we have collected personal information from a child, please contact us and we will take appropriate steps to delete that information.

9. International Transfers

If you access the Site or Services from outside [primary country, e.g., the United States], your information may be transferred to and processed in countries that may have different data protection laws than your country of residence.

Where required by law, we will implement appropriate safeguards (such as standard contractual clauses) to protect your personal information.

10. Third-Party Links and Services

Our Site may contain links to third-party websites, apps, or services that are not owned or controlled by us. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use.

11. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

  • Access – the right to request a copy of the personal information we hold about you.

  • Correction – the right to request that we correct inaccurate or incomplete information.

  • Deletion – the right to request that we delete your personal information, subject to legal exceptions.

  • Restriction – the right to ask us to restrict processing of your information in certain circumstances.

  • Objection – the right to object to processing of your information where we rely on legitimate interests.

  • Portability – the right to request a portable copy of certain information you have provided to us.

To exercise these rights, contact us using the details in Section 13. We may need to verify your identity before responding. You may also have the right to lodge a complaint with a data protection authority.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top and, where required by law, notify you through the Site, by email, or via our Messaging Program.

Your continued use of the Site, Services, or participation in the Messaging Program after such changes indicates your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

  • Address: 8811 Macon Highway, Athens, GA 30606

  • Email: maggie@petalexchange.com

  • Phone: (706) 666-3883